A key strategy for expanding the use of apprenticeship is marketing and outreach to both businesses and potential apprentices.  While it is a proven training model, misconceptions remain about Registered Apprenticeship programs, especially around what kinds of careers can be pursued through apprenticeships.

Intermediary organizations, state agencies, the U.S. Department of Labor’s Office of Apprenticeship, and others have created marketing and outreach materials to expand the understanding of apprenticeship and promote apprenticeship to businesses and workers.

Follow the links in the Related Content to assist with marketing and outreach.